In order for a financial professional to uphold their fiduciary standard, under the Investment Advisory Act or CFP accreditation, or legal document they must act in the best interests of the Client.

The following duties must be fulfilled:

Duty of Loyalty

• Place the interests of the Client above the interests of the professional firm.
• Avoid Conflicts of Interest, or fully disclose Material Conflicts of Interest to the Client, obtain the Client’s informed consent, and properly manage the conflict.
• Act without regard to the financial or other interests of any individual or entity other than the Client.
  

Duty of Care

• A fiduciary must act with the care, skill, prudence, and diligence that a prudent professional would exercise in light of the Client’s goals, risk tolerance, objectives, and financial and personal circumstances.
  

Duty to Follow Client Instructions.

• A fiduciary must comply with all objectives, policies, restrictions, and other terms of the Engagement and all reasonable and lawful directions of the Client.

When working with advisory accounts, Our promise to you is that we will always uphold our duty to you.